I have to say that I was overwhelmed by the response to the SecureAuth solution at the salesforce.com Dreamforce 09 conference this week. We spoke to more companies that really understand the importance of great authentication and single sign on than any “IT security” trade show we have been to. Salesforce customers are passionate about their IT and doing things right and efficiently. Once they learn that we do VPN, in-house applications AND cloud applications, we have a real friend. Read for yourself http://bit.ly/47ibi4 or please just give MultiFactor a call +1 (949) 777-6959 to see how easy it is.

These guys love cloud security
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RSA and VeriSign Partner on Cloud-Based OTP Service
http://www.rsa.com/press_release.aspx?id=10462
This is an interesting response to MultiFactor Corporation’s cloud solution. Having RSA and VeriSign try to tweak and then reposition what many view as cumbersome, old, expensive technology as “cloud-based” is validation of SecureAuth and our vision. However, the problem is that their joint solution delivers primarily on buzz words while keeping the hassles and challenges that users want to be free from. SecureAuth was designed from its inception on modern web architecture to provide its customers true browser-based, strong, secure access without the cost and burden of special hardware or client software.
According to the headline on the joint press release, the new arrangement “allows channel partners to offer users managed, shared authentication to access multiple Websites”. It appears that you will need every user to own and carry an RSA SecurID token to access VeriSign VIP which then can be configured by their partners to let you into other “participating” websites. What’s left out are enterprise applications and networks (VPNs). Additionally, users still need to type in little numbers from a plastic token or fat mobile phone application every time they log-in.
Quote from the release: “The alliance of two powerhouses with the integration of RSA SecurID technology into VIP will strengthen their combined market leadership and work to increase the collective clout of both VeriSign and RSA”. We hope to keep our customers happy with an innovative product and good service, rather than wielding clout. Sounds like they want to keep customers locked into a lucrative, albeit dying, OTP cash cow business for both of them.
If you are truly interested in a two factor authentication and identity solution that has been designed to meet enterprise cloud security needs, please allow MultiFactor to show you what our customers know: There is a better alternative to RSA SecurID and VeriSign. Of course, we also can offer the same, singular solution for secure websites, web applications, enterprise applications, identity management systems, IPSec VPNs and SSL VPNs.
In the next post we’ll explore how these dinosaurs are responding with their own SecurID token alternatives. RSA calls it the “RSA Decision Tree”. For those willing to give up more security and flexibility, they’ll go a bit easier on the price.
While in Munich, Germany this month, I had the opportunity to meet Tim Cole of Kuppinger Cole, the leading European-based analyst company for all topics around Identity Management and Digital Identities. Well, it was a good conversation, but not just because we were relaxing in a Munich beer garden. Tim is really interested in identity and security as it relates to enterprises migrating to the cloud. Well, we had had plenty to discuss. Tim really gets it, as you can read on his blog. http://tiny.cc/securecloud
Later I went for a hike in the Bavarian Alps and spent some cloud time (the old fashioned kind made of water vapor).

Now I am back to the virtual cloud and flexible, inexpensive two-factor authentication for the cloud.
Good article in IBD http://tiny.cc/Cloud246 back in June I came across discussing the growth of cloud computing from a business perspective. Cloud security seems to be one of the few concerns restraining the rapid adoption. We see ourselves as an enabler which mitigates security while retaining the promise of low cost and flexibility of cloud computing.
Quote from Investor’s Business Daily, June 9, 2009:
“Cloud computing’s growth is outpacing the industry overall. Global revenue from cloud services is expected to jump 21% this year to $56.3 billion from $46.4 billion, says market-tracker Gartner. It sees sales of more than $150 billion in 2013.
These (business) efforts highlight the growing acceptance of cloud computing, even as executives concede concerns remain.
There are downsides, perhaps led by technical issues in integrating cloud computing with an existing network. Some critics also question reliability and whether users lose some control over security.”
That last sentence is the key to MultiFactor’s SecureAuth value proposition. SecureAuth automatically enforces identity policy already built into an enterprise’s existng directory. The administrator retains total control over access to cloud applications while securing those cloud applications from unauthorized access.